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Case Studies / EquiPath Health and Research

A Mission-Driven Research Organization, Now Just as Clear
Online

Founded by Dr. Conrado O. Beckles in Tampa Bay, EquiPath Health and Research is built on a powerful idea — making advanced clinical trials equitable, diverse, and accessible to the communities that need them most. But a research organization speaking at once to trial participants, referring physicians, and industry sponsors needed a website that could carry that mission to all three without diluting it, and turn a curious visitor into an enrolled participant

Service Areas

One Organization, Three Audiences Served

EquiPath serves three very different audiences with one shared standard of rigor and care. The website now gives each its own confident path, instead of one blended message.

Participants

Clear, reassuring information about what joining a trial involves — voluntary, safe, and supported — with a simple way to sign up across conditions like migraine, ADHD, depression, and Alzheimer's

Referring Physicians

A straightforward physician-referral pathway, so providers can connect patients to specialized research and continuity of care with confidence.

Sponsors & Partners

Evidence of what industry partners look for: an experienced team, a genuine commitment to diverse enrollment, and the rigor to run trials well

See how we approach websites for home-care agencies

Services

Services We Helped Showcase Online

Part of fixing the online experience meant making sure every service the practice offers was easy for patients — and Google — to find, at every location.

Clinical Trials

Wellness Programs

Advanced Medical Treatments

Primary Healthcare

Physician Referral Pathway

The Challenge

Four specific problems were holding the organization back — the same problem-led structure the Lake Area Dentistry page uses:

A mission that didn't fully land online.

EquiPath's commitment to equitable, inclusive research — the heart of the organization — wasn't communicated with the clarity and weight it deserved.

A high-friction path to enrollment.

Interested participants — the people research depends on — needed a simple, reassuring way to sign up for a trial, not a maze.

Three audiences, one blurred message.

Participants, physicians, and sponsors were addressed together, so each visitor had to work out whether the site was speaking to them.

Low visibility for condition-specific searches.

People searching for a “migraine study near me” or “ADHD clinical trial” weren't reliably finding EquiPath, even when it was an ideal fit.
What we built

One connected system, mapped to the patient journey

Attract

Website & local search

  • Consolidated practice details & NAP everywhere
  • Optimized Google Business Profiles per office
  • Distinct, optimized location pages
  • Technical SEO & URL cleanup
Capture · Organize

Booking & CRM

  • Online booking + instant-response forms
  • Missed-call text-back, 24/7
  • Every lead in one CRM, tagged by office
  • One clear "Request an Appointment" action
Follow Up · Convert · Retain

Automation

  • Automated SMS/email follow-up in minutes
  • Reminders + no-show recovery
  • Review generation across all offices
  • Hygiene recall & reactivation flows

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Testimonial & Experiences

EquiPath had the mission, the expertise, and the facilities; the website needed to make all three legible to three audiences at once. We built distinct, confidence-building paths — plain-language reassurance for participants, a clean referral route for physicians, and clear proof of rigor and diversity for sponsors — so the right visitor always knows exactly what to do next.

“Working with EquiPath Health and Research has been a highly positive experience. Their team is professional, knowledgeable, and committed to maintaining clear communication throughout the research process. They handled every stage with care and attention to detail, making the overall experience organized and straightforward. Their dedication to quality and participant-focused support was truly impressive. We appreciate their professionalism and would confidently recommend EquiPath Health and Research to others.”

Jennifer Carter
  • Website Design
  • Online Visibility
  • One Organization
  • One Practice
  • Three Communities
  • Mobile-first & fast-loading
  • Built for search visibility.
Modern, patient-focused design  ·  Mobile-first & fast-loading  ·  Built for local visibility
Investment

What an engagement like this costs

Simple monthly plans — no long contracts, no surprise fees.
Starter

$199/mo

First month $398 — 2× monthly, covers design + launch
Your website, domain, hosting, business email, and monthly maintenance — one plan, everything handled for you.
Growth · Most Popular

$399/mo

First month $798 — 2× monthly, covers design + local SEO setup
Everything in Starter plus ongoing local SEO, Google Business Profile management, and a HIPAA-compliant CRM with automated follow-ups.
See full pricing & what's included →
Our Portfolio

Websites we've designed & launched

A selection of client sites we've built across healthcare, wellness, and care services
crafted to look sharp and turn visitors into booked appointments.
Educational Psychology

AdaptAbility Educational Psychology

Assessments, IEP advocacy, and parent coaching for students navigating ADHD, autism, and learning differences.
Mobile Wound Care

Shephda Signature Wound Care

Professional wound care services delivered with personalized, compassionate treatment.
Medical Billing Services

Healthcare Management & Billing (HMB)

Healthcare billing and practice management solutions for home health, hospice, and healthcare providers.
Diagnostic Laboratory

Simplicity Healthcare Diagnostics & Labs

Reliable diagnostic testing services providing accurate results to support better healthcare decisions.
Home Healthcare

A Rare Kind of Care

Compassionate, personalized care services designed to support individuals and families at home.
Home Healthcare

A Rare Kind of Care

Compassionate, personalized care services designed to support individuals and families at home.
Common Questions

Frequently asked questions

How long does a project like this take?

Most sites go live within 3–5 weeks, fully managed.

Can you handle sites with multiple distinct audiences?

Yes — separating audience paths cleanly is exactly what this build was about. See full pricing →

What does a project like this cost?

Plans start at $199/mo with a $398 first month; higher plans add search optimization and a CRM.See how we work with dental clinics →

Do you only work locally?

No — we design and maintain sites for organizations across the US.

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Helping healthcare clinics grow with professional websites and digital solutions that attract more patients.

Services

  • Website Design
  • Local SEO
  • Google Business Profile
  • Branding

Company

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  • Pricing
  • Contact

Location

  • Florida
  • Miami
  • Orlando
  • Tampa
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